Web Platform:

The Media Overdrive Web-based advertising platform is unsurpassed in its effectiveness, ease of use and the opportunity for users to actually participate in your campaign. 

The platform was originally developed under CEO John Papageorge while at NBCi, under the name Media Sharehouse. Our platform is the advanced evolution of the Media Sharehouse product. Some very interesting statistics about the performance/success of Media Sharehouse while at NBCi:

• Over 15 million page views per month.
• 15,000 new subscribers per day.
• The Media Sharehouse division was profitable in only 4 months while at NBCi
• The Media Sharehouse had a marketing budget of $0 -- yes, zero!

This clearly indicates that people will love to interact with your campaign and will be far more likely to spread the positive word and image about your brand.

Viral Qualities:

The Media Overdrive platform is viral in at least three different ways.

• Wish List -- The participant can open and E-mail a wish list to friends and family.
• AOL Instant Messenger -- The participant can open AOL IM and chat with friends about the campaign and send along the campaign URL.
• E-mail to a friend -- This is a simple way for the participant to let a friend or group of friends know about the campaign.

Interacting with the Campaign:

We believe that people who participate in and shape the outcome of a campaign are the future of advertising. They don’t feel as though they are part of a “target market,” because they actually interact with other real people through the Media Overdrive platform.

For Example:

The campaign consists of a promotion to highlight the latest spring fashions and to drive participants to purchase these designers’ fashions, either online or in their local store.

The participant can enter and participate in the promotion by uploading hand drawn sketches of their ideas for the new fall lineup.  They can download the necessary kit and information for their sketches -- included is a coupon for an additional 10% discount on this weekend’s sale.  Participants can download each other’s designs, receive additional 10% discount coupons, and also participate in the process of selecting the winner.

The winners will be chosen by the overall community of people participating in the campaign. The participants vote for their favorites and statistics will be displayed for the top 5 downloads of someone’s sketch. Perhaps the winners sketches will be presented to the actual designer for comment and praise -- it could be their lucky break.

What Have We Accomplished?

The advertisers have built a bridge between the designers, the bricks and mortar store, the online E-commerce opportunity and, most importantly, the participants in the campaign. This naturally breaks down the impression they are being “marketed to,” and  encourages extremely viral participation in the campaign.

Heavy Lifting:

All the processing and transacting for your campaign is handled on the Media Overdrive servers. We can easily cut and paste your campaign into any HTML page for very rapid deployment. Our platform can also be delivered by  E-mail.