Insuring The Success of Your Next Marketing Campaign:
The telephone is the single most common device in the
American home or business. Media Overdrive has telephone access to over 205 million credit-active US consumers, 98 million US households and 14 million US businesses.
The Media Overdrive system and technology creates an on and offline way to reach your target markets. Our voice messaging platform is both flexible and interactive, allowing almost infinitely configurable direct marketing and customer loyalty campaigns. Our Web-based interactive advertising platform delivers campaigns with the highest response rates in the industry. Used together, these two phenomenal products will revolutionize direct marketing.
Human Belief:
Studies have shown that humans only believe up to 30% of what they read. These same studies have shown that people believe up to 70% of what someone tells them. We deliver your message in a human voice, insuring much higher credibility and belief in your product or service.
The Dish Network needed a powerful new way to increase their penetration into the satellite TV market. Media Overdrive created a very effective voice campaign that increased their daily sales by 1,200%! Individual unit sales received the fastest spike of any Dish Network marketing campaign yet to date.
Scott Church, Dish Network
Voice Mail and Answering Machines:
“The sales phones are ringing off the hook!” 
There are estimated to be over 200 million answering machines and voice mailboxes in the US. Because we send your message to these devices, our coverage is huge. A significant benefit to voice messaging is the “must listen” factor. This means that when an individual has four message lights blinking on their answering machine, they must listen to the messages sequentially. There is no title bar or ID on the answering machine, so they have to listen to each message before deciding if it is important to them. Direct mail and even E-mail are scannable, and can be deleted or trashed before your message is heard or seen. In fact, on average, over 98 percent of marketing messages delivered that way are never heard or seen. Not so with voice messaging: our reporting shows a built in +/- 52% LTR (listen to rate).
Basic Effectiveness Comparison:
The heat chart below demonstrates the superior effectiveness of the voice messaging platform for direct marketing. The chart also illustrates how picking the right direct marketing platform will positively effect your budget.
The Media Overdrive Advantage:
Because we literally put your message in the ears of your target market, we give you an instant advantage. We utilize many different and sophisticated sorting protocols to reach your potential customer; demographics such as age group, financial position, college students, homeowners, state, county and city populations, as well as numerous psychographic profiles, are available. We deliver a turnkey platform based upon these numbers or on the data that you provide. Furthermore, Media Overdrive can put your campaign together and have it running within 72 hours. Our time to market can’t be beat.
