Here are a few ideas to demonstrate how our product and services are currently being implemented in vertical markets.

Music Industry:

Challenge -- Increase the one-to-one interaction between artists and fans. Inform the loyal fan about new CD releases and concert tours. Increase merchandise sales.  Ultimately, create marketing budget capital efficiency, resulting in less label recoupment from the artist.

Solution -- Create an opt-in monthly voice message “fan club”. The artist sends a personalized voice message to their loyal fans, informing them of exclusive information and special offers. Offer soundbyte glimpses of new releases and drive them to label Websites to purchase the latest CD, merchandise or tickets.

Magazines:

Challenge -- Introduce a new revenue stream for the magazine while increasing reader loyalty. Increase subscription renewal rates. Create a tight bond between the masthead and the readers.

Solution -- Create a monthly voice message “From the Editor”. The Editor can send a personalized message announcing what is in this month’s issue, including a state of the magazine address. An exclusive offer should be mentioned. The perfect way to build magazine character and decrease subscription churn.

Financial -- Brokerage:

Challenge -- Increase trading activity. Increase new account levels. Reduce account churn.

Solution -- The CEO creates a personalized weekly voice message to account holders. The message will discuss market conditions and sentiment.  Additions will include ideas like sector investing and particularly strong performing mutual funds.

The CEO’s calming voice is the perfect way to guide and inform account holders through market turbulence.  The brokerage is always top of mind and trading activity increases because of the injection of investment ideas.

Financial -- Mortgage:

Challenge -- Increase immediate loan prospects and reduce the loan acquisition cost to under $650. Inform home owners of interest rate reductions and money saving refinancing opportunities.

Solution -- Create a direct voice marketing message within eight hours of the latest interest rate drops, squarely beating your competitors’ time to market. Utilize your own data, or we can assemble a qualified list for you with latest cross-filtering between all the major credit reporting agencies -- down to individual neighborhoods.

Politics:

Challenge -- Introduce yourself and important new legislation to the populace. Drive to the politician’s Website for further review. Significantly increase voter turnout and election/reelection bids. Get your important legislation passed.

Solution -- Create a monthly “State of the District” voice message. Keep your name and office top of mind in the community in which you were elected. Over 65% of Americans don’t know who their local elected officials are -- change this by building a strong voice-based rapport with your community . There is no better tool to keep your loyal constituents informed and make your reelection bid successful!

Fund Raising:

Challenge -- Raise immediate funds because of an impending emergency.

Solution -- Use your internal membership list to raise immediate funds. Target a geographic area that will be affected by the desperate situation.

Retail:

Challenge -- Increase participation on the monthly “3 Day Weekend Sale”.

Solution -- Pre-message the area of the stores having the sale. Create impressive reults with your direct mail campaign.

Feature Films:

Challenge -- Increase the opening weekend box office draw . Increase box on films that are in the critical first month and re-energize films that have recently won awards. Build buzz for upcoming feature films. Offset the ever increasing cost of print marketing for new films.

Solution -- Create a ”voice trailer” for the film.  The stars of the film can talk about the movie as though being interviewed, or they can come across in a personal way as to why they believe you should see their latest film. Laser target the ideal viewer for this film by messaging geographic regions in which the film is opening -- down to the neighborhood.

Television:

Challenge -- Increase the viewer ratings on the critical Thursday 8 PM slot for a new or flagging show.

Solution -- Build buzz before the show airs. Message on Thursday afternoon reminding the viewers about a special episode that will be on in a matter of hours. Create special promotions between the network, advertisers, viewers and show.

Television -- Food Shows:

Challenge -- Increase the viewer ratings and popularity of a celebrity chef’s cooking show. Stand out from the ever increasing weekly food shows.

Solution -- The chef creates a “Chef’s Comments” monthly voice message, with suggestions on recipes, techniques and seasonal ingredient selection for their style of cooking. Network time and date to view the show -- and of course exclusive special offers -- are included.

Web Properties:

Challenge -- Increase page views and incent site regulars to make a purchase. Create a new, large opt-in community for the site, for conversion to a subscription base at a later time.  Introduce a new recurring revenue stream to the Web site. Offer tips to users on navigation and ways to further enjoy the visitor experience.

Solution -- Use voice messaging to reach outside the boundries of the Internet.  Create an opt-in message that drives people back to special pages on the site for exclusive offerings. Add this offering to your advertising sales mix for an online/offline punch revving ad sales.